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Premium coffee and desserts
Swirlin Coffee & Dessert Bar logo

SwirlinCoffee & Dessert Bar

A trendy, upscale coffee and dessert bar for Center City Philadelphia.

113 S 13th Street, Philadelphia, PA 19107
Center City · Midtown Village
Coffee Bar
Dessert Bar
Catering
Delivery
Executive Summary

A premium coffee and dessert destination built for Center City.

Swirlin Coffee & Dessert Bar will open at 113 S 13th Street as a trendy, upscale concept pairing specialty coffee with freshly prepared, visually striking desserts — engineered for both daytime commuter traffic and evening date-night demand.

Located in the heart of Midtown Village — one of Philadelphia’s most walked and most photographed corridors — Swirlin will serve trending coffee beverages alongside fresh Belgian waffles, generously portioned mini pancakes, crepes, and customizable signature dessert combinations. The concept is built around quality, presentation, and the kind of repeat-worthy experience that fuels organic social-media reach.

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Peak daily pedestrians at Walnut & 13th (CCD, 2026)
0K+
Greater Center City residents (State of Center City 2026)
0K+
Daily pedestrians moving through Center City (CCD, 2026)
0%
Global specialty coffee CAGR, 2026–2033 (Grand View Research)
Interior concept
Business Description

Trendy. Premium. Unmistakably Philadelphia.

Swirlin is a dual-format concept: a modern coffee bar by day and a trendy dessert lounge by evening. The brand personality is confident, photogenic, welcoming — a place built to be tasted, shared, and returned to.

Mission

To craft exceptional coffee and freshly prepared desserts in an atmosphere that turns everyday cravings into memorable, share-worthy experiences — becoming Center City’s most-loved coffee and dessert destination.

Vision

To become one of Philadelphia’s most recognizable coffee and dessert bar brands — synonymous with premium quality, unforgettable presentation, and the warmth of true neighborhood hospitality.

Competitive Advantage

Eight reasons Swirlin wins the heart of Center City.

Center City has coffee shops. It has dessert cafés. It doesn't yet have a single, welcoming space that does both well — and that's exactly the room we're built to fill at 113 S 13th.

Who we are

Warm enough for a weekday coffee. Polished enough for a Saturday night. A neighbor your other tenants will be glad to have next door.

A tenant who brings foot traffic to the whole block.

Two businesses, one lease

Coffee in the morning, desserts at night — the space earns from open to close.

Made fresh, in view

Everything prepared to order. Guests watch their food being built.

Quality you can see

Premium ingredients and careful presentation in every plate.

A menu people share

Customizable builds keep guests coming back to try something new.

A space worth visiting

Warm lighting and considered design — the kind of place people photograph.

We belong on 13th Street

Our concept fits the corridor: walkable, mixed-use, evening-active.

Steady traffic all day

Morning commuters, afternoon students, evening date nights.

Multiple revenue streams

Dine-in, takeout, delivery, and gift boxes — stable income, on-time rent.

Marketing Plan

A measured launch — and then steady, neighborly growth.

Pre-Launch

  • Branded window wrap during buildout — keeps the storefront looking active
  • Email and list built through a simple QR signup on the construction barrier
  • Soft introductions to neighboring 13th Street businesses

Grand Opening

  • Ribbon-cutting and a small reception for neighbors and local press
  • Free Merch and giveaways
  • Targeted ads inside a one-mile radius of the shop

Sustained Growth

  • Monthly seasonal menu features to keep regulars coming back
  • Weekday student discount for Drexel, Penn, and Temple
  • Simple loyalty program: every 10th drink free, birthday dessert on the house
Operations Plan

A well-run shop, day in and day out.

Lean staffing, modern systems, and disciplined prep — so the storefront opens on time, looks its best, and pays its bills.

Small, dependable team

A lead barista, a dessert lead, and owner oversight during peak hours.

Modern POS & ordering

Toast POS with online ordering and delivery integrations built in.

Fresh, careful sourcing

Twice-weekly deliveries from trusted regional suppliers.

Clean, safe, certified

ServSafe-certified leadership and daily prep logs — we run a tight kitchen.

Open when the store is busy

9am - 12pm covers both the morning and evening rush.

A space we'll take care of

A buildout designed to last, kept clean inside and out — good for us, good for the block.

Location Analysis

113 S 13th StreetMidtown Village.

We own Zio's Brickoven Pizzeria next door to this location and have operated there for over 20 years. We know the area, we have a strong connection with the neighborhood, and we feel this concept will do great here.

0K+
People walking past the door each day
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Shops and restaurants within 3 blocks
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Walk to Walnut-Locust Station
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Active mixed-use neighborhood
Swirlin Coffee & Dessert Bar
113 S 13th St · Philadelphia · PA 19107
In Closing

We would be proud to call113 S 13th Street home.

Swirlin is a small, owner-run concept built around two simple things people love — good coffee and great desserts. We have the team and the operating experience to open, pay rent on time, and take care of the space. We'd be grateful for the chance to speak, walk the space together, and answer any questions you have.

Where Coffee Meets Cravings